This old Swiss town along the Rhine has a population of mere 180,000, sits so close to Germany that one could take a bus to have a German dinner, grab some grocery and back on a normal evening. It is home to classical European cathedrals as well as avant-Garde architectural expressions. Few times a year, the exquisite exhibits come together in this town to turn it from its usual relaxed quietude into a world-wide attraction.
This is Basel. This is also where the first international Powered by SLEEEP deployment landed.
In a spacious apartment along the old city-wall, our bespoke (patented, Red-Dot award-winning) SLPers sit quietly in a bedroom, receiving guests and providing good sleeps as I write this
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These SLPers -v2.3- features our classic real-pine-wood lining, sophisticated geometric details, a magnetic enclosure, and most importantly, the R.E.M.: Responsive Environmental Modulator. The R.E.M. is our patented IoT technology with a physical presence in each of our SLPers, and a cloud infrastructure that connects them all.
When Peter and I went out to Basel to set up the space and signage and our SLPers — all within a week- I had this strange experience: Just before flying out to Switzerland, I was in Hong Kong, spending the night at our new SLEEEP Shrine in Hong Kong in a SLPer. When we erected the first two SLPers in Basel, Peter and I started sleeping in the SLPers ourselves (for the dual purpose of product testing and hotel cost-saving). I woke up in the morning having this strange feeling that I have teleported. The bed was so familiar that I slept so sound and deep, despite the jet-lag. Yet, as I opened that piece of magnetic felt, I was in another room, another city, another continent
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At SLEEEP, we strive to create the world’s best sleeping experience, not just for selected people at selected times in selected places, but for everyone, everyday, everywhere (hence the 3 Es). We do this by empowering spaces around the world with our technologies, systems and brand.
Basel, as a place known for its global perspective balanced with a local value on wellness, is the perfect home for our first ‘Powered by SLEEEP’